Media centre
VisitCanberra’s Public Relations and Content team regularly pitches story ideas and angles and new product updates to travel and lifestyle media. We encourage tourism industry members to keep in touch with news and developments so that we have the most up to date information. You can do this by emailing tourism.media@act.gov.au
VISITING JOURNALISTS AND INFLUENCERS PROGRAM
Our Visiting Journalist and Influencers Program (VJIP) gives media and content creators first-hand knowledge of Canberra and the region by providing information, story angles, itineraries and hosting services. Approaches from media and influencers are assessed on an individual basis around relevance to our target markets, reach and sentiment.
Tourism operators have the opportunity to showcase their product/experience to select national and international media. VisitCanberra approaches tourism operators for their involvement and welcomes suggestions and input. However, due to the editorial discretion of media outlets we cannot guarantee media coverage or inclusion in itineraries. The team can also assist with advice and recommendations for industry members wanting to run their own media famil programs.
We invite media to contact us with story ideas and we can assess if and how we can support the visit. Please note that if you wish to film in Canberra, certain national attractions and public places like lakes and parks do require prior approval for filming and photography, and approval can take up to a week. Without this approval, filming cannot go ahead. If you are visiting through our Visiting Journalist and Influencers Program, we can assist with advice about the approval process however you will need to make the applications directly.
All visiting film/television crews must carry public liability insurance to the value of $A10 million for the duration of their visit to Canberra.
TRAVMEDIA MEDIA RELEASES
VisitCanberra distributes media releases through the Travmedia platform to keep travel and lifestyle media, bloggers and influencers informed of story ideas, new experiences and products as well as information on events and exhibitions in the Canberra region.
EDITORIAL REQUESTS
Looking for a new angle or information on new experiences? We can supply editorial and contacts for attractions, exhibitions, events and seasonal activities in Canberra.
Articles on our consumer website are also a great content source. You can also subscribe to receive our enewsletter.
We can also supply high resolution images and high-definition footage. Samples of the images available can be viewed under the image library section of this site. If you are interested in visiting Canberra yourself, take a look at our Visiting Journalist and Influencers Program or view the Canberra Visitor Guide.
IMAGE AND VIDEO LIBRARY
VisitCanberra’s online Image Library offers a broad collection of images of Canberra and the surrounding region for use by the media and the public. You can access a range of collections detailing attractions, events, food and wine, shopping, beautiful scenery and much more, and our advanced search facilities make it easy for you to find the perfect image.
To get started, simply go to images.visitcanberra.com.au and become a registered user. There is no charge for registration and it is a simple process – just click on the Register link and follow the instructions. The image librarian will respond to your request within 24 hours during weekdays. Images are free to media using images for tourism-related editorial.
High definition film footage of the destination is available on request. Please email tourism.images@act.gov.au
SOCIAL MEDIA
Find out how you can connect with VisitCanberra’s social media channels here.