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Illawarra Hawks NBL game in Canberra promotion – call out to industry

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  • Illawarra Hawks NBL game in Canberra promotion – call out to industry
POSTED December 12, 2018
CATEGORIES Campaigns,

Local basketball fans will see NBL action to return to Canberra when the Illawarra Hawks will play Cairns Taipans on 26 January 2019 at the AIS Arena.

To encourage the Hawks fans to stay and watch the game in Canberra, VisitCanberra is creating two activations to show off the range of what Canberra has to offer as a tourism destination.

Utlilising the previously successful “Canberra in Can” campaign – a vending machine dispensing cans containing experiences you can only have in the capital. The two activations will be:

  • A Game Day 5 January – on court in Wollongong
  • A Game Night Partner 10 January – via Illawarra region radio station

We are seeking a range of Canberra’s diverse products and experiences to include in the promotion, ranging from tickets or vouchers, offers and discounts.

In return, you will receive publicity through the Hawks eDM of 6,000 subscribers as well as regional radio in the Illawarra, not to mention promotion through all of the VisitCanberra social media channels.

For more information contact:
Nicole Hayes
Campaign Marketing Manager
Nicole.hayes@act.gov.au

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