A new global tourism initiative is shining a light on some of Canberra’s most iconic attractions.
Cultural Attractions of Australia is an Australian-first, which will see an industry-led collective of iconic Australian cultural tourism attractions and museums join forces to present the best of Australia’s cultural offering to the world.
Canberra’s National Gallery of Australia, Parliament House and Australian War Memorial have been named among the collective’s founding members, which also includes Adelaide Oval, Arts Centre Melbourne, WA Maritime Museum, Fremantle Prison, Melbourne Cricket Ground, MONA, National Gallery of Victoria, Opera Australia, Port Arthur Historic Site, Qantas Founders Museum Longreach, Sovereign Hill and Sydney Opera House.
As the latest segment to join Tourism Australia’s Signature Experiences of Australia program, Cultural Attractions of Australia aims to provide a single point of contact for travellers, trade partners and media to access premium, behind-the-scenes cultural experiences in iconic locations.
Each cultural institution will develop one or more rare, premium experiences, ensuring unrivalled access and attention for their guests who can expect the unexpected.
The full list of signature experiences will be announced during the program’s official launch at the Australian Tourism Exchange in Perth in April.