Long-term partnerships based on extensive consumer research will form the core of Canberra’s destination marketing activities over the next 12 months.
VisitCanberra is pleased to team up with renowned international Online Tourism Agency Expedia Group and popular Australian publisher Concrete Playground to promote the capital as the ultimate short break destination.
Already recognised as the one-stop shop for city guides, Concrete Playground’s always-on approach for Canberra includes a content hub highlighting the capital’s best restaurants and attractions.
Additionally, an innovative map-based trip builder – the first of its kind for Concrete Playground – enables users to build their own personalised Canberra itinerary, while six snackable 30-second videos will take viewers on an interactive tour of the city’s hidden gems.
“Every day, tens of thousands of people eat, drink, see and do things because they read about them first on Concrete Playground — and we’re excited to place Canberra on the top of their bucket lists.