As part of the national bushfire recovery effort, Tourism Australia has kicked off a new domestic campaign, Holiday Here This Year.
VisitCanberra is following in the footsteps of Tourism Australia by adding a local layer to this national campaign.
Off the back of projected downturns in the face of recent bushfires and lingering smoke haze, we are calling on Canberrans to support our tourism industry.
With approximately one in 20 Canberrans employed by a tourism business, most of our community is feeling the impact of this devastating fire season in some way.
Holiday Here CBR is a social media-led campaign calling on locals to share ways in which they will support Canberra’s tourism industry by using the hashtag #holidayhereCBR.
For further information on this campaign, and to download the ACT Holiday Here This Year logo, please review Tourism Australia’s Holiday Here This Year toolkit (linked below).
You, as a valued VisitCanberra partner, can help us spread the word by creating content built around our central message of “holiday here”.
We have developed a Canberra-focused toolkit to provide some inspiration for the ways in which you can reach out to your community.
For more information on this campaign, and how our industry can be involved, please see the links below: