VisitCanberra’s partnership with Expedia Group continues with the launch of the second campaign burst on 16 February. Aiming to inspire and influence the traveller in every step of their booking journey, the promotion on Expedia Australia encourages travel from now until 21 July 2020, with campaign activity running until the end of February.
The campaign landing page is now live and supports VisitCanberra’s efforts to encourage our domestic visitors to holiday here this year through dedicated email marketing and digital advertising. Expedia’s campaign activity targets Sydney, Melbourne, Brisbane and regional NSW.
VisitCanberra’s 12-month partnership with Expedia Group forms part of the Masterbrand campaign – Canberra’s current destination marketing activity, with the final burst of activity scheduled in May.
For more information on the Masterbrand campaign, please contact:
Naomi Fallon
Assistant Director, Campaign Marketing
T 6207 1925
E naomi.fallon@act.gov.au