The first phase of Tourism Australia’s new international recovery campaign, ‘There’s Still Nothing Like Australia‘, was launched by Australia’s Tourism Minister, Simon Birmingham this week. The campaign is supported with the $25 million allocated to Tourism Australia through the Australian Government’s National Bushfire Recovery Fund. The campaign aims to stimulate demand in the short-term and gradually rebuild Australia’s reputation as a highly desirable destination.
Tourism Australia is leaning heavily into its long-standing and successful global campaign platform, ‘There’s Nothing Like Australia’, by reminding the world that ‘There’s Still Nothing Like Australia’. Since the launch of ‘There’s Nothing Like Australia’ in 2010, international tourism spend has grown by more than $19 billion. Tourism Australia is working closely with partners to roll out the campaign globally over the coming weeks. The campaign’s global broadcast advertisement will be unveiled at the Destination Australia Conference in Adelaide on 12 March 2020.