| Over the next six months, VisitCanberra and Virgin Australia will continue to collaborate on marketing activities designed to encourage air travel to Canberra.
From late February, activity will leverage Virgin Australia’s always-on national campaign, targeting audiences who are actively searching domestic travel options. The collaboration aims to increase consideration of Canberra by showcasing a range of seasonal destination messaging coupled with appealing price points through digital advertising. Activity will point to a destination landing page with relevant fares, along with inspirational content on what there is to see and do in Canberra. The partnership marketing activity aligns with VisitCanberra’s more than campaign and encourages travellers to book now and discover more than they expect in Canberra. |
