VisitCanberra is continuing its more than campaign across key domestic markets of Sydney, regional New South Wales, Melbourne, and Brisbane. Showcasing winter experiences across the core pillars of arts and culture, food and wine, and outdoors and nature, the campaign evokes sensory moments of warmth, flavour and light, encouraging visitors to explore Canberra during the cooler months.
The campaign will run across digital and social media, outdoor, television and video on demand. The winter television commercial will also be featured over two weeks during the Sydney Film Festival as part of the Vivid 2022 programming, at iconic sites including Martin Place and Pitt Street to reach Canberra’s key drive market.
As part of VisitCanberra’s continued efforts promoting direct flights to Canberra, the winter campaign will also showcase the destination as the perfect stopover for discovering the nearby ski fields this snow season.