The ACT Government has released the VisitCanberra Action Plan 2030, which outlines the actions to support implementation of T2030: ACT Tourism Strategy 2023-2030.
Each year the ACT Government will release a detailed action plan that outlines the specific activities that will be implemented to realise the ambition in each of the missions. The actions will be led by VisitCanberra and align with each of the four missions in the strategy:
- Develop our city as a global destination;
- Promote Canberra’s strengths and celebrate our distinct character;
- Contribute to the wellbeing of the community; and
- Develop iconic destination experiences.
The T2030 strategy was released in December 2022.
Our tourism sector contributes not only to our city’s economic growth, but to the wellbeing of our community. The ACT Government will continue to work with our local tourism industry to create the right settings to enable sustainable growth and address challenges facing the tourism sector.