Last month, VisitCanberra kicked off its second brand campaign in India to promote Canberra as a different kind of capital, targeting Mumbai, Delhi and Bangalore. The campaign is designed to strengthen awareness of the ACT among travellers who are already looking to visit Australia, encouraging them to include a trip to Canberra within their itinerary.
The digital campaign runs from now until March and includes digital display, online search optimisation, and video assets which showcase the breadth and depth of Canberra’s unique offering.
VisitCanberra has also partnered with key distribution partners across the campaign period to drive itinerary development and encourage bookings. Partners include leading online travel agency MakeMyTrip as well as Thomas Cook, SOTC and Singapore Airlines.
India remains a key market for VisitCanberra’s activity, with 1 in 8 international visitors to Canberra coming from India for the July-September quarter in 2023 (latest data available, source: International Visitor Survey 2023).
For more information on the campaign activity, email tourism.trade@act.gov.au.