Phase 3 of VisitCanberra’s domestic marketing campaign, There’s more than they’re telling us, has entered market with refreshed assets reminding target audiences of the breadth and quality of Canberra’s tourism offering. The suite of assets includes a reprise for the Balloon Aloft Canberra and Beltana Farm (previously Pialligo Truffles) executions, and introduces Tim the Yowie Man as a new local face and hero experience for the campaign. Showcasing Tim’s evening tours of MoAD at Old Parliament House, the new assets provide a sneak peek into the secrets of Canberra’s historic landmarks and lean into the charming and quirky personality that the campaign has fostered to date.
As the latest phase of VisitCanberra’s always-on domestic marketing strategy, these assets will be live in market throughout autumn and winter. Keep an eye out for advertising activity throughout NSW, Southeast QLD and VIC, featured across out of home (roadside and retail), digital audio, online video, video on demand and social media channels.
For a full overview of where and when you can see the campaign and to watch the video ads click here.