Tourism Cooperative Marketing Fund
The Tourism Cooperative Marketing Fund (TCMF) was announced by the ACT Chief Minister as part of a Tourism Stimulus Package in August 2020. The TCMF is administered by VisitCanberra.
Applications for the TCMF for 2020-21 are now closed. A new round of TCMF is expected to run in 2021-22, click here to subscribe to VisitCanberra’s industry newsletter, Industry Link, to be notified when applications open.
Background
The TCMF is designed to encourage Canberra-based organisations or businesses to collaborate on innovative marketing campaigns that increase awareness of Canberra and region as a leisure destination.
The primary objectives of the TCMF are to:
- Deliver positive and measurable economic outcomes for the ACT tourism industry
- Support collaboration between industry operators
- Support new product /experience development
- Provide increased investment in high quality marketing campaigns or projects promoting Canberra and the region
There are two categories of grants available under this program:
Grant 1 - Between $1,000 - $10,000 (exc. GST) in a single application.
Grant 2 - Between $20,000 - $100,000 (exc. GST) in a single application. Funding is only available on a matched dollar-for-dollar basis, cash contributions only.
SUCESSFUL GRANT RECIPIENTS
Congratulations to the recipients of the 2020-21 Tourism Cooperative Marketing Fund. The funding round for TCMF 2020-21 is closed.
| GRANT 1 | |
| Project name | Funding amount |
| Gift of Golf | $8,200 |
| People Watchers more than Welcome: Direct Mail Campaign | $9,518 |
| Great things come in little packages | $10,000 |
| Digital marketing campaign, promoting Canberra Cultural Attractions package | $10,000 |
| Gold Creek Attractions Joint Ticket | $10,000 |
| Summer Art Feast @ the National Gallery of Australia | $10,000 |
| Canberra's Outdoors | $10,000 |
| Ultimate Canberra Experience Package | $10,000 |
| Cool climate: why Canberra's wine region is the place to explore | $10,000 |
| Sleep Sip Shop Save | $10,000 |
| Art - Stay - Indulge | $10,000 |
| Taste more than relaxation - Canberra Wine Region Package | $10,000 |
| Digital Content Creators Tourism Marketing Campaign | $10,000 |
| NSW Caravan and Camping Show - Canberra showcase | $10,000 |
| Discover more than you expect | $9,962.50 |
| The Dock Dome | $2,500 |
| High Tea at Australian Parliament House tour | $10,000 |
| Staying Cosy with Cubby and Co: Introducing Dinny | $10,000 |
| Heights, Sights and Vines Package | $10,000 |
| GRANT 2 | |
| Project name | Funding amount |
| Canberra: More than inclusive, more than accessible | $20,000 |
| The Clubgoer Campaign | $20,000 |
| Accor Recovery Campaign | $64,000 |
| 4Canberra | $96,000 |
| Your Cultural Capital | $100,000 |
CONTACT DETAILS
For more information about the Tourism Cooperative Marketing Fund, please contact one of the VisitCanberra contact officers.