Tourism Cooperative Marketing Fund
The Tourism Cooperative Marketing Fund (TCMF) was announced by the ACT Chief Minister as part of a Tourism Stimulus Package in August 2020. The TCMF is administered by VisitCanberra.
The TCMF is designed to encourage Canberra-based organisations or businesses to collaborate on innovative marketing campaigns that increase awareness of Canberra and region as a leisure destination.
The primary objectives of the TCMF are to:
- Deliver positive and measurable economic outcomes for the ACT tourism industry
- Support collaboration between industry operators
- Support new product /experience development
- Provide increased investment in high quality marketing campaigns or projects promoting Canberra and the region
There are two categories of grants available under this program:
Grant 1 - Between $1,000 - $10,000 (exc. GST) in a single application.
Grant 2 - Between $20,000 - $100,000 (exc. GST) in a single application. Funding is only available on a matched dollar-for-dollar basis, cash contributions only. Applications for Grant 2 have closed.
To discuss your application prior to submission, or for any questions not covered in the Guidelines or the FAQs, please contact one of the VisitCanberra contact officers.
APPLICATIONS
Applications for Grant 1 opened on Wednesday 9 September 2020 and close at 5pm on Wednesday 31 March 2021. Applications will remain open during this period until the funding allocation has been exhausted.
Applications for Grant 2 opened on Wednesday 9 September 2020 and closed at 5pm Friday 23 October 2020.
All applications must be submitted via the online Application Form at:
Grant 1 ($1,000 - $10,000 exc. GST): https://CMTEDD.smartygrants.com.au/2020-21TCMFGrant1
Grant 2 ($20,000 - $100,000 exc. GST): Applications for Grant 2 have closed
SUCESSFUL GRANT RECIPIENTS
Congratulations to the first recipients of the 2020-21 Tourism Cooperative Marketing Fund. The funding round for Grant 2 closed on Friday 23 October 2020. Applications are still open for Grant 1 until 5pm Wednesday 31 March 2021 or until the funding allocation has been exhausted.
| GRANT 1 | |
| Project name | Funding amount |
| Gift of Golf | $8,200 |
| People Watchers more than Welcome: Direct Mail Campaign | $9,518 |
| Great things come in little packages | $10,000 |
| Digital marketing campaign, promoting Canberra Cultural Attractions package | $10,000 |
| Gold Creek Attractions Joint Ticket | $10,000 |
| Summer Art Feast @ the National Gallery of Australia | $10,000 |
| GRANT 2 | |
| Project name | Funding amount |
| Canberra: More than inclusive, more than accessible | $20,000 |
| The Clubgoer Campaign | $20,000 |
| Highflyer Package | $46,000 |
| Accor Recovery Campaign | $64,000 |
| 4Canberra | $96,000 |
| Your Cultural Capital | $100,000 |
CONTACT DETAILS
To discuss your application prior to submission, or for any questions not covered in the Guidelines or the FAQs, please contact one of the VisitCanberra contact officers.