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  • About Us
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    • Useful research links
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    • #VisitCanberra on Social Media
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    • Industry Toolkit
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    • Canberra, Australia: the sustainable capital
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    • Tourism Product Development Fund
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Industry Toolkit

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  • Industry Toolkit

Welcome to the Industry Toolkit. The following resources are designed to provide Canberra region tourism business with practical information for developing, marketing, and selling their tourism experiences.

On-demand webinars are housed on the Tourism eSchool website. Click any of the webinar tiles to be redirected to the sign-up page where you can access all available webinars at any time, with one login.

Developing your tourism experience

  • Guide: Understanding your customers

  • Template: Ideal Customer

  • Template: Customer Journey Map

  • Guide: Developing exceptional experiences

Marketing your tourism experience

  • Guide: Marketing your experience

  • Guide: Building and managing a best practice tourism website

  • Guide: ATDW - Getting started

  • Guide: ATDW - Optimising your listing

  • Guide: Social Media - Get set for success

  • Guide: Social Media - Tips for Facebook and Instagram

  • Guide: Online listings and customer reviews

  • Webinar on-demand: Australian Tourism Data Warehouse (ATDW)

Selling your tourism experience

  • Guide: Creating a bookable experience

  • Guide: Pricing your experience

  • Guide: Selling your experience online

  • Guide: Working with Distribution Partners

Key International Market Profiles

  • USA Market Profile

  • UK Market Profile

  • Singapore Market Profile

  • New Zealand Market Profile

  • Malaysia Market Profile

  • China Market Profile

  • India Market Profile

Contact

For questions regarding Tourism Reboot, please contact tourism.industry@visitcanberra.com.au

FURTHER INFORMATION

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