International Marketing
A key mission under the T2030 Strategy is to develop our city as a global destination. In order to do this, our activities include consumer campaigns, partnership marketing campaigns, trade engagement activities, content partnerships, proactive public relations and media hosting. Partnerships are critical to increasing our reach to our target customer, increasing broader investment in promoting Canberra, driving conversion to booking and facilitating distribution development.
Key Markets
VisitCanberra’s resources are focused on the markets that provide the best return on investment and support our aviation connectivity objectives. These markets may change in response to global events and emerging tourism markets.
Our current key target markets are: China, India, Singapore, UK, US and New Zealand.
VisitCanberra aligns with Tourism Australia's High Yielding Traveller segment in each of these markets.
Tourism Australia
VisitCanberra works closely with Tourism Australia to promote the destination in key international markets. This includes ensuring Canberra’s inclusion in Tourism Australia activities, as well as a number of partnerships across campaigns, content initiatives, media hosting, trade education and training, and the Signature Experiences of Australia program.
Resources
For information on VisitCanberra’s FY24 international marketing, distribution and trade engagement plans, see our calendar of activities.
To find out more about Canberra’s visitation statistics and Tourism Australia’s Future of Demand research, see Research Insights.
If you’d like to know more about our international activity, please contact tourism.trade@act.gov.au.