VisitCanberra leads the ACT and capital region tourism industry to create and implement a range of marketing and development programs that will significantly increase the economic return from domestic and international visitation.
Lead the ACT and capital region tourism industry to create and implement a range of national and international cooperative marketing programs.
Lead the ACT and capital region tourism industry via the development and implementation of specific programs that enhance the value of tourism to the ACT economy.
Work with the ACT tourism sector and local, regional, state and federal organisations to meet the goals of the Tourism 2020 framework.
Provide high quality visitor information services.
To the general public, we provide comprehensive visitor information and reservation services through the Canberra and Region Visitors Centre (CRVC) and via the visitcanberra website. We provide services to industry by implementing programs that assist stakeholders and partners to enhance their businesses through partnership programs, advertising opportunities and marketing collateral.
VisitCanberra forms part of Enterprise Canberra (Arts, Business, Events, Sport & Tourism) within the Chief Minister, Treasury and Economic Development Directorate (CMTEDD).
The Division is responsible for creating and implementing strategies that build, promote and develop each sector. The Directorate leads the ACT Public Service and provides strategic advice and support to the Chief Minister, Treasurer, Minister for Economic Development and the Cabinet on policy, financial and economic matters, service delivery and whole of government issues.