VisitCanberra has entered into a partnership with Time Out Australia, which aims to produce inspiring content that will increase awareness of Canberra as a leisure destination and ultimately drive visitation.
Running through until October 2017, the campaign highlights a range of Canberra experiences and takes inspiration from the capital’s One Good Thing After Another marketing platform.
The partnership’s features include:
- Canberra content hubs on Time Out Sydney and Time Out Melbourne websites
- An interactive itinerary builder which enables the user to win their ultimate weekend in Canberra
- A six-part video series highlighting Canberra’s best kept secrets, to be rolled-out across Time Out’s social channels
- Content amplification through sponsored posts across Time Out’s social channels
- Supporting media placements including bespoke eDMs, content drivers and high impact takeovers
To help the ACT tourism industry leverage on this campaign, Time Out have developed a variety of partner packages, which can be tailored to include digital display advertising, newsletter placements, magazine advertisements or a competition element. Time Out is also extending a 25% discount to all VisitCanberra partners.
For more information, please contact:
Chris Ferguson
National Travel Lead, Time Out
02 8239 5907
0438 546 401
chris.ferguson@au.timeout.com
Erica Green
Campaign Marketing Manager, VisitCanberra
6207 0168
erica.green@act.gov.au