VisitCanberra has launched a three month marketing campaign with Ctrip, China. Ctrip is the largest Online Travel Agency in China, providing a full range of travel services to more than 250 million members.
The purpose of this campaign is to generate destination awareness of Canberra to high-end Chinese consumers and drive bookings to our region. Key placements on the site and direct bookings links are available for our campaign partners – National Museum of Australia, Canberra Rex Hotel and Singapore Airlines.
The campaign features banner placements across key booking pages, including Ctrip’s homepage, as well as content on its WeChat and blog pages which will continue to be rolled out over the coming months. These campaign elements drive users to a dedicated Canberra landing page which profiles campaign partners and key destination messaging. View the Canberra landing page here.
To find out more about upcoming activity and how you can take part check out the Partnerships information on the corporate site.