VisitCanberra is supporting the new UnDiscover Australia Tourism Australia marketing push in South and South East Asia.
Through our cooperative marketing activity with Singapore Airlines India, VisitCanberra is working with trade partners to offer great deals to Canberra from Singapore and Malaysia.
On 3 September Tourism Australia launched a new $10 million marketing campaign, a bespoke promotional initiative across Singapore, Malaysia, India and Indonesia.
The core idea of the campaign is to challenge perceptions and stereotypes of what Australia offers as a tourism destination and highlight some of the undiscovered and hidden gems, showing there’s much more to an Australian holiday, in addition to experiencing Australia’s well-known icons.
UnDiscover Australia will initially run for four months, with potential to be extended to additional markets in the future.
For more information visit tourismaustralia.com