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Winter Marketing Toolkit
VisitCanberra invites you to access our Winter Marketing Toolkit via the Content Library. Please [click here] to log in and explore the available resources. The toolkit provides product-agnostic messaging designed to position Canberra as a…
Promoting Canberra to American travellers
VisitCanberra continues to focus our efforts on the United States market through a series of new cooperative marketing partnerships with key travel distribution partners. These collaborations are designed to increase awareness of Canberra as a…
VisitCanberra Content Library Spring Clean
As we round out spring, now’s the perfect time to spring clean your assets. Did you know that VisitCanberra’s Content Library has over 2000 registered users, and frequently sees more than 500 items ordered per…
Aussie Specialist agents from India and USA experience Canberra
VisitCanberra recently hosted two famil programs in collaboration with Tourism Australia and fellow state tourism partners, welcoming Aussie Specialist agents from key international markets. In September, Aussie Specialist agents from India experienced a 3-night familiarisation…
Art-filled trails through Canberra’s City Center
With Floriade in full bloom, it’s a great time to help visitors explore more of Canberra’s creative side. The new Canberra City Public Art Walking Trail maps three self-guided routes through an outdoor gallery of…
New airline partnerships
VisitCanberra is pleased to announce two new marketing partnerships with Link Airways and Fly Pelican to promote visitation to the Territory. From 18 September, Link Airways commenced direct flights between Coffs Harbour and Canberra, providing…
2025 Canberra Visitor Guide now available
The 2025 Canberra Visitor Guide is now available, providing an essential resource for exploring the nation’s capital. This year’s edition features a striking cover showcasing Lindy Lee’s Ouroboros at the National Gallery of Australia, along…
TravMedia’s International Media Marketplace Australia
TravMedia’s thirteenth annual International Media Marketplace (IMM) Australia 2025 took place in Sydney from 13-14 February. With more than 450 participants in attendance, the IMM event allows PRs and the travel and tourism industry to…
TravMedia’s International Media Marketplace Australia
TravMedia’s twelfth annual International Media Marketplace (IMM) Australia took place in Sydney from 22-23 February. The IMM event allows PRs and the travel industry to engage in one-on-one appointments, networking opportunities, and events to connect…
Getaway’s Canberra Segments
Over four days in March, VisitCanberra hosted Getaway, under the helm of the inimitable Catriona Rowntree. Getaway is Australia’s longest-running travel and lifestyle television program, airing Saturdays at 5.30pm on Channel 9. Two segments have…