TravMedia’s twelfth annual International Media Marketplace (IMM) Australia took place in Sydney from 22-23 February. The IMM event allows PRs and the travel industry to engage in one-on-one appointments, networking opportunities, and events to connect and build relationships with media from across Australia and New Zealand.
Two representatives from the VisitCanberra team attended the event and had 22 scheduled 15-minute appointments with editors, journalists, freelancers, broadcasters, and content creators. In these one-on-one appointments, VisitCanberra were able to share compelling story angles and news hooks from our region.
Next on the calendar is the annual Tourism Australia’s Australian Tourism Exchange (ATE) in May 2024. This event will see VisitCanberra PR representatives briefing key international media outlets, freelancers and influencers on story angles and new tourism offerings for Canberra in 2024 and beyond.