VisitCanberra is currently in market with four partnership campaigns encouraging travellers from Queensland, New South Wales and Tasmania to book now and discover more than they expect in Canberra. All campaigns are using VisitCanberra’s new destination marketing platform, more than.
In partnership with Alliance Airlines, we are running a campaign promoting the new direct service from the Sunshine Coast and encouraging travellers to experience short break in Canberra. This campaign is running across social media, digital channels and radio.
In Tasmania, we have partnered with Link Airways on a campaign running across social media and radio, targeting Hobart residents to encourage travel on that new service. In addition, we have two partnership campaigns currently running in NSW with Fly Pelican; we are working with Ballina Airport to promote the direct flights across digital, print and radio; as well as in Port Macquarie, running across social channels.