VisitCanberra and Expedia Group will partner across the next 6 months with multiple bursts of activity to encourage travel to the Territory from key domestic markets. Activity will leverage VisitCanberra’s new destination marketing platform, more than, and the first burst of activity will launch in late January. This first campaign burst will feature on the Wotif brand and include email marketing, advertising on digital and social media channels and a dedicated landing page containing content on what there is to see and do in Canberra. A discount coupon for accommodation, funded by Wotif, will also be included in the promotion. Industry are encouraged to ensure all product and experiences listed with Expedia Group are up to date.
