New content from We Are Explorers
VisitCanberra has partnered with We Are Explorers, a media outlet who share adventure travel, nature and environmental content to their 1 million+ readers. In November 2021, We Are Explorers sent two content creators to explore…
Jeffrey Smart tourism opportunities
The National Gallery’s major exhibition, Jeffrey Smart, showcases the acclaimed Australian artist with more than 100 of his works. Open until 15 May 2022, this exhibition is one of the most comprehensive surveys of Smart’s…
Collaboration with Virgin Australia continues
Over the next six months, VisitCanberra and Virgin Australia will continue to collaborate on marketing activities designed to encourage air travel to Canberra. From late February, activity will leverage Virgin Australia’s always-on national campaign, targeting…
2022 Action Plan for Recovery
The ACT Government has released a 2022 Action Plan for Recovery. The events of 2020 had a significant effect on the ACT’s visitor economy. Whilst we continue to work toward long-term recovery, our focus is…
VisitCanberra in the media
It has been a busy few months for the PR team with media hosting and outreach focusing on Canberra’s great autumn offerings, as well as why families should visit the capital over the school holidays….
VisitCanberra’s more than campaign delivers impressive results to date
The more than campaign has delivered some great results to date, encouraging visitors from regional New South Wales, Adelaide and South East Queensland in phase one, extending into Sydney and Victoria (including Melbourne) during phase…
Tourism Reboot – A growth and development program for Canberra Region
It is not too late to be part of Tourism Reboot – a free-of-charge growth and development program to support Canberra’s tourism, hospitality and events industry. Facilitated by Australian tourism experts, Tourism Reboot consists of…
VisitCanberra partners with Expedia Group
VisitCanberra and Expedia Group will partner across the next 6 months with multiple bursts of activity to encourage travel to the Territory from key domestic markets. Activity will leverage VisitCanberra’s new destination marketing platform, more…
VisitCanberra’s new destination marketing platform enters phase two
VisitCanberra’s new destination marketing platform, more than, has now entered Phase Two of paid advertising. Encouraging visitation from New South Wales and Victoria, including Sydney and Melbourne, the campaign continues to reveal the unexpected layers…
VisitCanberra partners with airlines to drive travel to the Territory
VisitCanberra is currently in market with four partnership campaigns encouraging travellers from Queensland, New South Wales and Tasmania to book now and discover more than they expect in Canberra. All campaigns are using VisitCanberra’s new…