Partnership Opportunities
TOURISM COOPERATIVE MARKETING FUND
The Tourism Cooperative Marketing Fund (TCMF) was announced by the ACT Chief Minister as part of the ACT Jobs and Economic Recovery Plan in August 2020. The TCMF is a grants programs designed to encourage Canberra-based organisations or businesses to collaborate on innovative marketing campaigns that deliver positive and measurable economic outcomes for the ACT tourism industry and increase awareness of the Canberra region as a leisure destination. Click here for more information.
EXPORT READY ACCELERATOR PROGRAM
We work with the Australian Tourism Export Council (ATEC) to deliver an Export Ready Accelerator Program for Canberra tourism businesses. This program provides a learning pathway for new businesses who are committed to building international-readiness and entering the export market. We sponsor this development opportunity for a select number of tourism businesses each year. For more information on this program contact tourism.trade@act.gov.au
CAMPAIGN PARTNERSHIPS
We work closely with industry on campaign activities external partners and present opportunities for industry to buy into cooperative programs. Future opportunities will be published here.
DOMESTIC AND INTERNATIONAL MEDIA FAMILIARISATIONS
Working closely with the Canberra tourism industry, we manage a program of media familiarisations for targeted guests. Familiarisations lead to exposure for the destination across key consumer touch-points including digital, social, print, broadcast channels. If you are interested in getting involved in our media hosting program contact tourism.media@act.gov.au
INTERNATIONAL TRADE FAMILIARISATIONS HOSTING
Working closely with the Canberra tourism industry, we host a number of trade familiarisations for targeted guests. Guests can include product managers, travel agents or inbound tour operators working in key priority markets. Familiarisations lead to increasing awareness of the destination and inclusions in travel itineraries and programs. If you are interested in getting involved in our media hosting program contact tourism.trade@act.gov.au
TRADE EVENTS AND SALES MISSIONS
We work with Tourism Australia to promote Canberra as a destination to international trade audiences and host VisitCanberra sales missions in our key international markets. Canberra Tourism operators are encouraged to participate in all events and we can provide support to interested parties. All opportunities are published in Industry Link. To register your interest in getting involved in our trade events and sales missions, contact tourism.trade@act.gov.au