Tourism Australia is partnering with BuzzFeed Australia for a campaign targeting global youth markets, as part of a $10 million push to attract young holidaymakers.
Tourism Australia and BuzzFeed Australia are on the hunt for the next generation of visual storytellers from around the world to join the first ever BuzzFeed Mateship program, a once-in-lifetime fellowship and travel program that will see the Mates work, travel and capture content across Australia.
Eight young travellers and aspiring content creators from the UK, Germany, Italy and France will be flown to Australia for a three-month road trip to discover and report on some of the most unique, eye-opening and breathtaking experiences across the country for both Tourism Australia and BuzzFeed’s social channels.
The partnership is part of a broader global youth campaign that is due to be unveiled in October, designed to encourage young people from around the world to see Australia as an appealing destination.
For more information, visit the Tourism Australia website.
VisitCanberra are participating in the campaign and will be working with our local tourism industry on projects such as visiting influencers, visiting journalists and relevant content stories. Details will be available once provided by Tourism Australia as the campaign develops.