This month VisitCanberra has launched a print and digital campaign with Wanderlust magazine and Singapore Airlines in the UK market.
As part of this campaign, Canberra will be featured in a five-page advertorial in the October edition of Wanderlust as well as a 56-page ‘Canberra Experts Guide’ insert booklet distributed with the same issue.
View the Wanderlust Expert’s Guide to Canberra
View the Wanderlust advertorial
To complement the printed publication, there is also a series of digital articles amplified via banner ads on Wanderlust’s website, as well as their social media channels.
The campaign also includes a conversion component where traffic from Wanderlust’s website is directed to Singapore Airlines’ ‘First Stop Singapore’ Canberra micro site which includes Canberra content, trade packages (via Austrade) and flight deals.
To find out more about upcoming activity and how you can take part check out the Partnerships information on the corporate site.