VisitCanberra’s new destination marketing platform, more than, has now entered Phase Two of paid advertising. Encouraging visitation from New South Wales and Victoria, including Sydney and Melbourne, the campaign continues to reveal the unexpected layers that Canberra has to offer.
Following a successful digital launch of the campaign in September, paid advertising in Phase Two will extend across TV, catch-up TV, YouTube and out of home channels. Digital advertising continues across social media and the Google network. In the coming months, paid advertising activity will be supported by a number of key partnerships. A detailed channel plan will be available shortly, included within the Campaign Playbook.
Our industry has a key role to play in bringing more than to life – spreading the word, enriching the conversation and inspiring action in our shared audience. For more information on the more than campaign, please contact:
Campaign assets and media buy:
Product and industry development:
Story ideas and content: