Last week VisitCanberra, partnered with Jetstar on further campaign activity in Brisbane. Showcasing a range of winter experiences and events in Canberra, the campaign aims to support the inaugural Brisbane service and drive demand for the destination. As part of the three-day campaign burst, Jetstar will offer a sale fare promoted across a number of channels including print, radio, outdoor, digital and social.
In December 2021, VisitCanberra announced its partnership with Jetstar to deliver campaign activity in line with the commencement of the new Brisbane service. Since then, a number of campaign bursts have been successfully delivered. Just recently, Jetstar announced two new routes to its Canberra service with direct flights to and from both Melbourne and the Gold Coast to commence later this year.